Our Story
Soghato began with a simple dream to preserve and celebrate the soul of Pakistan. 🌿
From the streets of Multan to the mountains of Gilgit, every region holds its own soghat a gift of love, heritage, and taste passed down through generations.
We realized that many of these treasures were hidden known only to locals, unavailable to those who lived far away. So, we decided to bring them together under one name: Soghato a marketplace that connects you with Pakistan’s most authentic local products and souvenirs.
Whether it’s the sweetness of Sharaqpuri Gulab Jamun, the aroma of Shikarpuri Achar, the pride of Sindhi Ajrak, or the warmth of Kashmiri Shawls every item tells a story of our culture, craftsmanship, and connection.
At Soghato, we buy directly from local makers and small businesses, ensuring that their art and effort reach homes across Pakistan. Every box we deliver carries more than just products it carries memories, traditions, and a piece of Pakistan’s heart. 🇵🇰
Soghato isn’t just a store.
It’s Pakistan beautifully packed in every box.